When it comes to fashion retail, few names are as globally recognized as H&M. Originating in Sweden, this iconic brand has become synonymous with trendy, affordable clothing for men, women, and children.

The Humble Beginnings

H&M, short for Hennes & Mauritz, was founded in 1947 by Erling Persson in Västerås, Sweden. Initially, the store was named "Hennes," which means "hers" in Swedish, as it exclusively sold women's clothing. A few decades later, in 1968, the brand expanded its offering by acquiring Mauritz Widforss, a hunting and fishing equipment store, marking its entry into men's wear and hence the name H&M.

Expanding Horizons

Since its inception, H&MH&M

Sustainability at Core

Over the years, H&MConscious CollectionH&M's devotion to greener fashion.

A Fashion For All

Known for its quick adaptation with the latest trends, H&M

Empowering Style

From athletic wear to formal attire, H&M

What started as a single store in Sweden has evolved into a beloved global phenomenon, symbolizing a blend between stylish designs and accessible prices. That is the success story of H&M.