Basetao Finds Spreadsheet
Since its inception in 1906, New Balance has grown from a humble arch support company to one of the most recognized athletic footwear brands in the world. Founded by William J. Riley in Boston, Massachusetts, the brand initially focused on creating comfortable arch supports designed to improve shoe fit and alleviate foot pain.
In the early days, New Balance's products were primarily handmade, targeting workers who spent long hours on their feet. The company's name was inspired by Riley's observation of chickens in his backyard. Noticing the balance and stability of their three-clawed feet, he developed a unique arch support system that mimicked this natural design. This innovation laid the foundation for the brand's commitment to comfort and functionality.
It wasn't until the 1930s1960s, the company had gained a reputation for producing high-quality, performance-driven sneakers. One of its most iconic moments came in 1976New Balance 320, a running shoe that garnered widespread acclaim and helped solidify the brand's place in the competitive athletic market.
What sets New Balance apart is its unwavering dedication to craftsmanship and innovation. While many competitors moved their production overseas, New Balance has maintained a significant portion of its manufacturing in the United States and the United Kingdom. This commitment to domestic production ensures higher quality control and supports local economies.
Additionally, the brand has consistently pushed the boundaries of technology in footwear. From introducing ENCAP midsole technology for enhanced stability to developing Fresh Foam for superior cushioning, New Balance continues to blend tradition with cutting-edge advancements.
New Balance has never been about following trends. Instead, the brand has stayed true to its core values of fit, performance, and comfort. Its diverse product range caters to athletes, fitness enthusiasts, and everyday wearers alike. Whether it's a professional marathon runner or someone looking for stylish yet comfortable sneakers, New Balance offers something for everyone.
Beyond footwear, New Balance is deeply committed to giving back to the community and promoting sustainability. The company actively supports various charitable initiatives and has taken strides to reduce its environmental impact through eco-friendly materials and sustainable manufacturing practices.
For over a century, New Balance has exemplified the perfect balance between tradition and innovation. With a rich history rooted in quality and a forward-looking approach to design, the brand continues to inspire and empower people around the world to live active, healthy lives.